We just got our latest issue of Canada's Masthead magazine. Turns out, it's also the last issue.
The end of a print publication is not so unusual these days, but there's a bitter irony in the demise of a magazine that covers magazines.
Under the defiant cover line "Long Live Magazines," this final "special collector's edition" touts several painfully relevant stories.
- Why print still matters
- Do you need a digital edition?
- Business Outlook Survey: a bright future for magazines--but not necessarily in print
And of course the magazine invites its readers to visit MastheadOnline.com, where the brand plans to live on. One hopeful, and telling, sign: Masthead's weekly e-mail bulletin, which carries advertising, has a larger circulation than the print magazine--and it's been larger for several years.
We wish our friends and colleagues at Masthead success with their all-digital strategy.
