Readers Like Digital Mags More Than Web Sites

by Susan

This is good news for magazine publishers who are contemplating digital editions: According to a study by Smarter Media Sales, Nxtbook Media, and VIVmag (published by Zinio), readers/users find digital magazines more engaging than Web sites with similar content.

Readers rated digital magazines as substantially more authoritative, trustworthy, easy to read, better organized, and visually appealing. And, most important for that nagging bottom-line question, readers said digital mag ads are more credible and less intrusive than ads on Web sites.

Folio has a good summary.

Comments

[Video Ads Development]

Thanks for sharing this survey, Susan! What surprised me is that "The study also found that respondents found ads in digital magazines more helpful than ads in other electronic media. Ads in digital magazines were named the most interesting, followed by TV ads"

[LCD enclosure]

Susan, brilliant resource but don't forget that the digital brochures can be downloaded to your computer and read as leisure at any time later you wish. Electronic media is here and will certainly grow.